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Annual Family Retainer Fee

Due to the concierge aspect of our practice, we require an Annual Family Retainer fee of $179 per family. It is renewed annually. It is nonrefundable, not negotiable and cannot be used as payment for services provided.

As a concierge practice, Dr. Vivian Herrero personally takes all calls "after hours," on weekends, and all holidays.  As such, we have far fewer patients than a traditional doctor's office. That's a big reason why we're able to offer our members unmatched personal attention. The Fee enables us to provide that access to your Board-Certified physician. It also reserves your family as a member of the practice, entitled to all of the benefits of Concierge Medicine.

Our Approach to Membership

At Dunedin Pediatrics & Family, we’ve thoughtfully reimagined the way care is delivered—moving beyond traditional, visit-based medicine to a more personalized, relationship-centered experience. Our practice is now centered around an annual concierge membership model, offering tiered levels of care designed to provide exceptional access, continuity, and integrative support for your family. Each tier reflects a deeper level of partnership, allowing you to choose the experience that aligns with your family’s needs and values. This model allows us to dedicate more time, attention, and intention to every family we serve—creating a higher standard of care rooted in prevention, connection, and whole-person wellness.

Annual Concierge Memberships


  • Coming Soon!



  • "Visits" include well care, urgent/sick care, and telemedicine visits.
  • "Visits" DO NOT include home visits.
  • As a Concierge Member, ALL IN-HOUSE testing is offered at no extra cost.


Coming Soon

  • Prices are subject to change. Please review this website for the most up-to-date information.
  • Additional fees apply for office ear piercing & wart removal.
  • Discounts available for veterans and those with Medicaid.

Membership Perks

  • Relaxed/extended well baby and child exams

  • Relaxed/extended sick, concern, and follow up visits

  • A comfortable, friendly waiting room and exam rooms

  • Telemedicine available during office hours and after hours (for an additional fee)

  • Continuity of care (urgent care visits with your own physician)

  • Comprehensive care (coordination with specialists, follow-up visits, etc.)

  • Online Portal Access to your health record with remote access to your physician

  • Consistency of the same providers and staff

  • Electronic prescriptions sent directly to pharmacy (so you never wait)

  • After hours calls are in-house and not sent to a call center

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Services

  • Vision Tests, Hearing Tests, Urine Analysis and Pregnancy Tests

  • Ages & Stages Developmental Questionnaires at 9, 18, 24, and 30 months

  • ADHD/ADD Assessments, Asthma Assessments

  • Rapid Strep Throat Tests, Rapid Flu Tests, COVID Tests, Mono Spot Tests

  • Nebulizer Treatment, Ear Wax Removal, Wart Removal

  • Vaccine Counseling

  • Weight Management

  • Ear Piercing

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Insurances Accepted

Dunedin Pediatrics & Family is a concierge practice and is no longer "in-network" with any insurance company. Insurance may still be used to pay for lab tests, and other third-party vendors in-network with your insurance.  When a referral, test or medication is ordered, please verify with your insurance that the lab, radiology center, pharmacy or specialist is in network prior to scheduling. Please make sure you notify the doctor of your preferred in-network pharmacy to avoid delays in processing your prescription.

FAQs

  • When and how do I pay the Retainer fee?

    The Retainer fee is paid at the first visit, and thereafter once per year per family. So if your child comes in for the first visit on May 1st, the $179 is collected. If the next month your other child comes in or you as the adult come in for yourself, there is no additional retainer fee. The whole family is covered for that whole year. But 12 months later on May 1 st , the $179 is due again, and covers everyone in the family, even if the family has grown!

  • What is covered by the Retainer fee?

    The retainer fee is NOT a payment for office visits. It reserves your family as members of the practice and allows us to spend more time with you at each visit. It is a fee required annually to be an active member of the practice with direct access to the provider. It covers all brief phone calls "after hours" and returned calls during business hours. It also covers administrative tasks performed throughout the year, like school notes and physical forms.

  • How much are office visits if I don’t have insurance? Or I have insurance, but this practice isn’t “in network.”

    Well child and well adult visits start at $225. Sick visits start at $150. Additional fees may include the cost of testing, like a “Rapid Strep” Test or pregnancy test, which would be charged in addition to the visit fee. Procedures like stitching, abscess drainage, ear lavage, etc would incur additional fees as well. You are welcome to get pricing information prior to testing and/or procedures so there’s no surprises.

  • Are you willing to see patients outside of your membership practice? (ie., What if we don’t want to pay the Retainer fee of $179 per year?)

    We are willing to see sick patients who are not members if our schedule permits. Well-child and adult wellness care is limited to patients who are members of Dunedin Pediatrics & Family. Contact our office to check availability and pricing.


    Patients that are travelers, visiting family, or on vacation, and require a one-time visit, are not required to pay the Retainer fee. Other exceptions can be made for patients who don’t intend to stay in the area.

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